Interview with Associate Literary Agent Tara Carberry of Trident Media Group

Update 4/1/16: Tara has taken a non-agent job and will be leaving TMG. I'm sorry to see her go - she did a great job for me! And no, this is not an April Fool's joke!  

I've only worked with Tara a short time (my former agent, MacKenzie Fraser-Bub, left to start her own agency), and I feel very fortunate. She's a real go-getter and a pleasure to work with. Also, being a newer agent, Tara is currently building her client list, so this is a great time to query!

Q: What led you to become an agent at Trident Media Group?

A: I earned a Masters degree in English at Columbia University, and then completed internships at Norton and Perseus Books Group before landing at Trident as a literary assistant. Having the internship experience at two very different publishers has proven incredibly valuable, but I quickly realized that being on the agency side ignited more passion and excitement for me. I was promoted to Associate Agent last year and am now enjoying the constant challenges, rewards, and surprises of growing my own client list.

Q: What are some of your favorite things about being an agent?

A: My favorite thing about being an agent is the thrill of discovering new talent. The moment when I’m reading a submission and realize, “Okay, this person can really write,” is one that makes everything worthwhile. As a new agent, I’m working with many new authors, and the shared excitement of pursing new opportunities and reaching new goals or milestones for my clients is very rewarding for me. 

  

Q: Is it all about the writing, or do you feel that agents and writers should connect personally, as well?

A: I think it is mostly about the writing, but I wouldn’t totally discount a personal connection. As anyone with an agent can tell you, it is a very close working relationship. I’m typically in contact with my clients on a weekly if not daily basis, so at the very least it’s good to have compatible communication and general working styles.

Q: What do you like to see in a query letter? What do you not like to see?

A: Likes: A strong hook; clear, concise writing; understanding of where the book will fit in the marketplace and who the reader is; demonstrated commitment to overcoming hurdles and building a presence as an author (for example, you might be part of a writing group, have won writing awards, have an active social media account dedicated to your writing, or all of the above).

Dislikes: Queries that are too long; overconfidence (ie “This will be a #1 bestseller and a blockbuster film and you’d be a fool not to give this book a chance.”); leading with personal information and not the story synopsis; books that have already been self-published – unfortunately, unless you have massive sales numbers, the odds of a traditional publisher picking up a self-published book these days are very, very slim. 

Q: How do you get most of your clients—slush pile, referrals or writers conferences?

A: All of the above plus I will sometimes approach writers myself if they are unagented or, in the case of non-fiction, seem like they have a great story to tell. 

Q: Describe some of the more outrageous things authors have done to get your attention. 

A: This happened when I was still an assistant, so it was for my boss at the time and not me, but we once had someone FedEx a hand-drawn map of their fictional world to accompany their query. It was complete with burned edges and artful rips and crinkling to make it look aged. A for effort!

Q: Are you open for submissions?

A: Absolutely!

Q: Is one time of year better than another for sending queries? 

A: No. There are times when my inbox is overflowing and it may take me longer than usual to get to each query (sorry queriers!) but I do read each one and I am grateful to receive them at all times of the year.

Q: What genres are you currently seeking?

A: I am looking for women’s fiction, thrillers, romance, horror, literary fiction and lifestyle nonfiction.

Q: Why do you feel it’s important for an author to have an agent? 

A: The publishing world requires a lot of authors today: they not only must write great books but they must understand how to connect with their audiences. It is a challenging and evolving business and, in my opinion, it is more important than ever for an author to have a knowledgeable, trustworthy agent in his or her corner. A dedicated agent allows them to not only focus on what is most important (ie, writing and growing an author platform) but also provides strategy for developing an author brand that can sustain a long career. Agents often wear many hats and, I believe, have a lot to offer authors at all stages of their careers.

 

Q: Where should writers send queries?

A: Submissions should go through the Trident website: http://www.tridentmediagroup.com/contact-us

Thanks Toby!

Dealing with negative book reviews

I don’t mind negative book reviews. I really don’t. Every writer will get one at some point. I think it’s important to know what people don’t like about your writing as much as what they do like. Nobody should get pats on the back 24/7. It’s just not good for the soul. So I try to glean from them any bits of information that I can to improve my writing.

I know that a lot of authors worry that negative reviews will affect their sales…well…negatively. I have found that not to be the case. My books are still selling steadily, even with a few one-star reviews. I have seen books that remained on the best-sellers list in spite of a majority of bad reviews. People know what they like. I’m not saying reviews have no effect, but maybe not as much as we like to think.

Then there are vitriolic reviewers who will lambast you for daring to write something they don’t like. They hate your style of writing, your characters, your plot, maybe even the fact that you live on the same planet and breathe the same air they do. I have had reviewers comment that they couldn’t believe someone would publish such garbage, that only my friends gave me favorable reviews or that I wrote my own reviews under a fake name, and on and on. Not that I’m anyone special, but I can’t help but detect an undercurrent of jealousy or envy in some of those so-called reviews, especially after signing with a new publisher and a new agent.

I have found that the best thing anyone can do in those cases is to ignore it. Or do like me, and blog about it. Either way, it’s best not to engage with people who write hateful reviews. It only encourages them. Just let them fade into their own little corners of existence, and instead, focus on the good reviews and the people that support you. After all, they’re the ones you’re writing for, not the people that hate your writing.

Critique is a different thing. I love critique, especially from people who make writing their business, like editors and agents, because it makes me stronger. I like critique from readers, too, because it helps me gauge whether my audience is satisfied, or if I’m going in the right direction.

But ultimately, I have to write for myself. It has to please me first, because if I’m not really happy with what I’m doing, then what’s the purpose in writing at all? If I’m not happy with what I’m doing, regardless of the haters and the naysayers, then I’m not only letting myself down, I’m letting my audience down, as well.

For more info on me and my writing, go to www.tobytatestories.com or follow me on Twitter and Facebook.

My journey to finding a literary agent

The day has finally arrived when I can say, “I have an agent!” —but not just any agent, mind you—the awesome and talented MacKenzie Fraser-Bub of New York’s Trident Media Group. Now when the phone rings and I jokingly say to my wife, “That might be my agent,” I won’t be joking.

 

  

That doesn’t mean, of course, that it’s time to kick back and take it easy. It’s more like a new beginning, kind of like stepping up my game and saying, “Okay, I’ve made all this noise, tooted my horn and got the attention of a major agency. Now, it’s time to live up to the hype I created for myself.”

Which I fully intend to do.

But how, you may well ask, did you get this far? What’s your secret? To which I answer: perseverance and persistence. I would also like to think I write good books, as well. Put those three things together, and you have a winning combination.

But five years ago, when I started my agent search, it seemed like an insurmountable hill. Actually, it was more like Mount Everest. I had just finished writing my first complete novel, a supernatural thriller, and had no experience whatsoever as a published author. I had virtually no short stories published, just some articles in magazines and the stories I wrote as a full-time newspaper journalist.

I wrote up my query letter, my biography, and my story synopsis, and then started firing off emails to any legitimate agency that represented my genre. I got a few full manuscript requests, but after a year, I had amassed nearly 100 rejections. By that time, I decided I was going to try some small presses, which I did, and got interest from two publishers. DIABLERO was eventually released by Nightbird Publishing in Oct. 2010.

For my next book, a supernatural technothriller, I was still unable to find an agent. I got an offer from DarkFuse to publish, and in Dec. 2012, LILITH hit the streets in hardcover, paperback and eBook. I was happy. 

Soon after, Crossroad Press published my young adult sci-fi thriller, GOD PARTICLE, and I eventually did another book with DarkFuse, a horror novella called THE BLACK CHURCH. 

When I finished writing the follow up to LILITH, a book called PRIMORDIAL, NY Times bestselling author Douglas Preston agreed to read the manuscript and give me an endorsement if he liked it. Two weeks later, here’s what he said: “Primordial by Toby Tate is an exceptionally well-crafted sci-fi supernatural thriller that tells a gripping story of ancient evil and modern horror, with exotic settings, vivid characters, and a plot that moves with the speed of a tsunami. The atmospherics are excellent and the story offers plenty of surprises right up to the shocking end.”

Can’t beat that for an endorsement. With that blurb in hand, and four published books under my belt, I went on yet another agent hunt. Once again, there were no takers. I was flummoxed.

But then, out of the blue, I got an offer from Permuted Press, publishers of zombie and apocalyptic fiction, who were looking to expand into other types of horror and sci-fi. They not only wanted PRIMORDIAL, they also wanted the sequel as well as a novella prequel, and they offered to reissue my first novel. Four books altogether. I was ecstatic.

 

They sent me the contract, and I realized upon printing it out that it was 20 pages long. The longest contract I had ever signed was three pages. I had to get an agent. I really did not feel comfortable signing a contract that long and involved.

I asked them to give me a week, which they did, and an author friend of mine suggested a few agencies I should contact. I contacted exactly two. They both wanted to read the manuscript. When MacKenzie from Trident made an offer, I knew I couldn’t pass it up, because Trident had been one of my dream agencies since the beginning. 

So there it is. In a way, I’m glad I didn’t have a NY Times bestselling book right off the bat, because where do you go from up? I believe that things happened exactly the way they were supposed to, and still are. I’m just slowly climbing the ladder, and I have to admit, so far I’m enjoying the journey.

For more info on my books and my music, go to www.tobytatestories.com, and follow me on Twitter and Facebook.

How I got two book deals with DarkFuse

I have always been interested in the “behind the scenes” aspect of the publishing world. I like to know the hows and the whys of everything, so I suppose I’m doing a bit of projecting when I assume that readers feel the same way. So here goes nothing. Or something.

I have never had an agent. Every book I’ve ever read on the subject of publishing says, “Number one: Get an agent.” That didn’t work out for me. After carefully crafting and sending out approximately eighty-five query letters for LILITH, a supernatural thriller, I got plenty of interest, but no offers. 

I decided to go it alone and send queries directly to publishers instead. It took far fewer tries, about a dozen or so, before I got offers from two different houses, one of which was DarkFuse, an independent mass-market publisher. So I guess the lesson there is: it’s easier to get a publisher than it is to get an agent.

My query letters were nothing special, just a little blurb about the story, my background as a writer, why I felt my novel was different from other similar books that were out there, the word count, etc. etc. A synopsis of the storyline and the first two chapters were also included.

A couple of months after sending out the query to DarkFuse, I received an email requesting the entire manuscript for LILITH. A few weeks later, they asked me if I could cut the story to less than 70K, which I did. The next thing I knew, they were sending me a contract. Of course, I did the obligatory happy dance and called my family to tell them the good news. That particular book has been my best-selling one to date, and I am now writing a sequel.

Since they had already published one of my books, they were interested in reading my next, which was a novella called THE BLACK CHURCH, more of a straight horror story as opposed to the action-oriented thrills of LILITH. 

Again, the editor liked the book and made an offer. Although I ended up cutting a lot of it and changing the ending, I was pretty happy with the end result. The staff at DarkFuse is top-notch and very well respected in the business, so I trust them completely. The cover art for both books was beyond awesome and the editing as professional as that of any major publishing house.

The main ingredient for getting published (besides writing a great book, of course) is perseverance. Knocking on door after door, day after day, and getting rejected over and over again, is definitely not for the faint of heart, but it is part of the process of getting published. Self-publishing is fun, and I’ve done it, but there’s nothing like the validation of a company who has published hundreds of high-quality books saying, “Hey, good news—you made the cut!” Yep, I wouldn’t trade that for anything.

For more on me and my books, just go to my website at www.tobytatestories.com, or find me on Facebook or Twitter.

Writing a good query letter

Since I am asked about it so much (well, okay, maybe two people asked about it) I have decided to post the query letter for my latest military thriller/dark fantasy, LILITH. So far, I have gotten full manuscript requests from four literary agencies and from what I understand, those are pretty good numbers. Two of the agencies are small, one-person operations, one is medium (three agents) and one is a large New York agency (about eight agents).

This letter has been through several revisions and could go through several more, but as of now, this is the one I’ve been sending out. It pretty much answers the questions agents want answered in a query in a short, succinct way. Feel free to peruse it and get some ideas for writing your own query, if you want. But please, no copying, or I’ll have to tell the teacher! Of course, I personalize each letter so it isn’t the exact same thing every time, but this is the gist of the query:


Before evil had a name, there was Lilith.

Something has come aboard the U.S. Navy’s newest state-of-the-art super carrier, the USS Gerald R. Ford—a creature that has existed since the time of Adam and Eve is masquerading as a human and secretly taking over the ship and her crew.

Reporter Hunter Singleton and his wife, Lisa, are invited aboard the Ford as part of a media tour to witness training operations off the coast of North Carolina. Instead, the couple find themselves in the midst of a nightmare.

The CIA has an operative on board, someone who has been closely watching the creature, following its every move, hoping to find a weakness before it’s too late. But it possesses powers that defy the very laws of nature.

A hurricane materializes practically overnight, taking the ship and her crew by surprise and forcing them to go north. Soon the hurricane gains strength, following close behind the Ford.

The crew discovers that the hurricane, now a category five, is headed directly toward New York Harbor. The Ford is called to assist in the aftermath, but whatever has come aboard has other plans, a terrifying plot that could destroy the carrier and wipe out the entire population of New York City.

The true horror lies not only in the creature’s supernatural abilities, but also in its ultimate goal—to eradicate the human race and become the Earth’s dominant life form.


LILITH by Toby Tate


LILITH is a dark fantasy of about 80,000 words. I feel the target audience for LILITH would be 18-50 year-old men and women who enjoy a good scare, an intricate plot, lots of action and true-to-life characters. It is part of a series featuring man and wife team Hunter and Lisa Singleton.


Biography

My first novel, DIABLERO, was published in paperback by Nightbird Publishing in Oct. 2010 and in e-book form by Crossroad Press in March, 2011. It was endorsed by NY Times best-selling author Steve Alten (MEG) and is currently the #2 bestseller at Eagle Eye Book Shop, Atlanta’s #1 indie bookstore. DIABLERO has been nominated for the Southern Independent Booksellers Award (SIBA).

Some of my favorite modern authors include Dan Brown, Douglas Preston, Lincoln Child, Steve Alten, James Rollins, Vince Flynn, Brad Thor, James Patterson, Nelson DeMille, Clive Cussler, Lee Child, Stephen King and Bentley Little. Some of my influences include Ray Bradbury, Stephen King, H.P. Lovecraft, Edgar Rice Burroughs, Robert Heinlein, Rod Serling, Edgar Allen Poe, Jules Verne, J.R.R. Tolkien, C.S. Lewis and Arthur Conan Doyle.

I am deeply involved in the marketing and promotion of my own books, with over 12,000 hits on my website, over 1,200 friends on Facebook and over 5,000 reads on my Scribd page. I am also on Twitter and have my own blog, “Here There Be Monsters,” which I frequently update. I have done internet radio and newspaper interviews and guest blogs. I have pages on AuthorsDen.com, WriterFace.com, FiledBy.com and have created a YouTube video for DIABLERO, which has received nearly 2,000 hits. I post often on message boards such as Kindle Boards, Author Nook, Mobile Reads, Absolute Write, Horror.com and on local North Carolina boards.

I have also done many book signings and question and answer sessions, where I sell anywhere from 20 to 30 books at a time.

I was a newspaper reporter for five years and have also been published in The Pedestal Magazine, Famous Monsters of Filmland, Scary Monsters Magazine and other periodicals. I am currently a freelance writer and journalist with regular articles appearing on eHow.com and other websites and newspapers.

I am currently working on my third novel in the series, NOCTURNAL, and have ideas for several more in the series and some stand-alone novels.

Thanks for your time and I look forward to hearing from you.

Toby Tate
Author of DIABLERO
Elizabeth City, NC
Phone # here
Visit http://www.tobytatestories.com for
an excerpt from the book, as well as links
to my writing on the publishing industry,
the music industry, and more.